Concepedia

Kim Daniloski

KD

6

Publications

395

Citations

6

H-Index

2007

Active since

Affiliations

Virginia Tech(Current)

Hofstra University

Kim Daniloski is an author at Virginia Tech specializing in management, consumer behavior, and marketing.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessSocial SciencesDesignAutonomyBrandingLeadership

Publications per year

2007–2019

6

Publications

6

How consumer reviews persuade through narratives

Anne Hamby, Kim Daniloski, David Brinberg · Journal of Business Research · 2014 · 107 citations

Consumer Decision Making, Consumer Study, Consumer Reviews +7

Reflecting on the journey: Mechanisms in narrative persuasion

Anne Hamby, David Brinberg, Kim Daniloski · Journal of Consumer Psychology · 2016 · 107 citations

The role of social comparison for maximizers and satisficers: Wanting the best or wanting to be the best?

Kimberlee Weaver, Kim Daniloski, Norbert Schwarz et al. · Journal of Consumer Psychology · 2014 · 85 citations · Full text

The Reciprocal Effects of Self-View as a Leader and Leadership Emergence

Cécile Emery, Kim Daniloski, Anne Hamby · Small Group Research · 2010 · 41 citations

Social Psychology, Social Influence, Social Network +23

It's about our values: How founder's stories influence brand authenticity

Anne Hamby, David Brinberg, Kim Daniloski · Psychology and Marketing · 2019 · 28 citations

Narrative Co Fidelity, Consumer Research, Brand Strategy +18

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