Lars Perner

Consumer Responses to Rumors: Good News, Bad News

Michael A. Kamins, Valerie S. Folkes, Lars Perner · Journal of Consumer Psychology · 1997 · 140 citations

Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes

David S. Ackerman, Lars Perner · Journal of Marketing Education · 2003 · 93 citations

Marketing Analytics, Future Orientation, Marketing Students +13

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Michael A. Kamins, Frank Alpert, Lars Perner · Journal of Marketing Management · 2007 · 30 citations

Consumer Uncertainty, Consumer Study, Consumer Research +20

Consumers’ Perception and Misperception of Market Leadership and Market Pioneership

Michael A. Kamins, Frank Alpert, Lars Perner · Journal of Marketing Management · 2003 · 16 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +20

Did You Hear What My Friend Paid! Examining the Consequences of Social Comparisons of Prices

David S. Ackerman, Lars Perner · CSUN ScholarWorks (California State University, Northridge) · 2004 · 16 citations · Full text