Concepedia
Statistics
Publications
13
Citations
1.1K
H-Index
Active since
2001
Affiliations
Pennsylvania State University(Current)
Long Island University
Mahidol University
Hofstra University
Thammasat University
Rujirutana Mandhachitara is an author at Pennsylvania State University specializing in business, marketing, and retail marketing.
Publications per year
2001–2017
A model of customer loyalty and corporate social responsibility
Rujirutana Mandhachitara, Yaowalak Poolthong · Journal of Services Marketing · 2011 · 402 citations
Business, Marketing, Marketing Management +15
Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking
Yaowalak Poolthong, Rujirutana Mandhachitara · International Journal of Bank Marketing · 2009 · 247 citations
Business, Marketing, Marketing Management +12
Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men
Aurathai Lertwannawit, Rujirutana Mandhachitara · Journal of Business Research · 2011 · 146 citations
Social Sciences, Social Psychology, Sociology +14
Psychological antecedents of career women's fashion clothing conformity
Thinada Piamphongsant, Rujirutana Mandhachitara · Journal of Fashion Marketing and Management · 2008 · 53 citations
Social Sciences, Psychology, Social Psychology +10
Causal path modeling of grocery shopping in hypermarkets
Randall Shannon, Rujirutana Mandhachitara · Journal of Product & Brand Management · 2008 · 45 citations
Business, Marketing, Marketing Management +16
1–5 of 13