Aurathai Lertwannawit

Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men

Aurathai Lertwannawit, Rujirutana Mandhachitara · Journal of Business Research · 2011 · 146 citations

Status Consumption, Social Identity, Culture +14

The Relative Impact Of Competitiveness Factors And Destination Equity On Tourists Loyalty In Koh Chang, Thailand

Panisa Mechinda, Sirivan Serirat, Nongluck Popaijit et al. · International Business & Economics Research Journal (IBER) · 2010 · 42 citations · Full text

Customer Satisfaction, Tourism Performance, Tourism Supply +16

Career Competencies And Career Success Of Thai Employees In Tourism And Hospitality Sector

Aurathai Lertwannawit, Sirivan Serirat, Siroj Pholpantin · International Business & Economics Research Journal (IBER) · 2011 · 34 citations · Full text

Career Success, Performance Studies, Career Competencies +13

International Tourists Service Quality Perception And Behavioral Loyalty Toward Medical Tourism In Bangkok Metropolitan Area

Aurathai Lertwannawit, Nak Gulid · Journal of Applied Business Research (JABR) · 2011 · 34 citations · Full text

Customer Satisfaction, Quality Of Life, Tourist Experience +13

EWOM firestorm: young consumers and online community

Sasithorn Suwandee, Jiraporn Surachartkumtonkun, Aurathai Lertwannawit · Young Consumers Insight and Ideas for Responsible Marketers · 2019 · 23 citations

Digital Marketing, Online Communities, Consumer Research +29