Concepedia

Jiraporn Surachartkumtonkun

JS

20

Publications

1.2K

Citations

14

H-Index

2012

Active since

Affiliations

Griffith University(Current)

University of Washington

The University of Queensland

Jiraporn Surachartkumtonkun is an author at Griffith University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingMarketing InsightsPsychologySocial Sciences

Publications per year

2012–2024

20

Publications

20

A meta‐analysis of customer engagement behaviour

Mojtaba Barari, Mitchell Ross, Jiraporn Surachartkumtonkun · International Journal of Consumer Studies · 2020 · 256 citations · Full text

Customer Satisfaction, Consumer Motivation, Consumer Research +18

Impulse buying: A systematic literature review and future research directions

Artem Redine, Sameer Deshpande, Charles Jebarajakirthy et al. · International Journal of Consumer Studies · 2022 · 191 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +16

Negative and positive customer shopping experience in an online context

Mojtaba Barari, Mitchell Ross, Jiraporn Surachartkumtonkun · Journal of Retailing and Consumer Services · 2019 · 183 citations · Full text

Customer Experience, Customer Satisfaction, Online Customer Behavior +11

Hybrid sales structures in the age of e-commerce

Park Thaichon, Jiraporn Surachartkumtonkun, Sara Quach et al. · Journal of Personal Selling and Sales Management · 2018 · 119 citations

Business-to-business Research, Digital Marketing, E-commerce +17

Customer Rage Back-Story: Linking Needs-Based Cognitive Appraisal to Service Failure Type

Jiraporn Surachartkumtonkun, Paul G. Patterson, Janet R. McColl‐Kennedy · Journal of Retailing · 2012 · 99 citations

Customer Experience, Customer Satisfaction, Needs-based Cognitive Appraisal +9

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