Panisa Mechinda

An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists

Panisa Mechinda, Sirivan Serirat, Nak Gulid · Journal Of Vacation Marketing · 2009 · 210 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +16

The impact of service climate and service provider personality on employees' customer‐oriented behavior in a high‐contact setting

Panisa Mechinda, Paul G. Patterson · Journal of Services Marketing · 2011 · 107 citations

Service Provider, Customer Satisfaction, Human Resource Management +19

An Examination Of Tourists Loyalty Towards Medical Tourism In Pattaya, Thailand

Panisa Mechinda, Sirivan Serirat, Jirawat Anuwichanont et al. · International Business & Economics Research Journal (IBER) · 2010 · 46 citations · Full text

Customer Satisfaction, Family Medicine, Tourism Management +16

The Relative Impact Of Competitiveness Factors And Destination Equity On Tourists Loyalty In Koh Chang, Thailand

Panisa Mechinda, Sirivan Serirat, Nongluck Popaijit et al. · International Business & Economics Research Journal (IBER) · 2010 · 42 citations · Full text

Customer Satisfaction, Tourism Performance, Tourism Supply +16

The Impact Of Perceived Value On Spa Loyalty And Its Moderating Effect Of Destination Equity

Jirawat Anuwichanont, Panisa Mechinda · Journal of Business & Economics Research (JBER) · 2011 · 33 citations · Full text

Customer Satisfaction, Service Loyalty, Value Theory +21