Concepedia

Yaowalak Poolthong

YP

Statistics

Publications

2

Citations

649

H-Index

2

Active since

2009

Affiliations

Pennsylvania State University(Current)

Yaowalak Poolthong is an author at Pennsylvania State University specializing in service quality perception, consumer behavior, and marketing management.

Publications per year

2009–2011

2

Publications

2

A model of customer loyalty and corporate social responsibility

Rujirutana Mandhachitara, Yaowalak Poolthong · Journal of Services Marketing · 2011 · 402 citations

, , +15

Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking

Yaowalak Poolthong, Rujirutana Mandhachitara · International Journal of Bank Marketing · 2009 · 247 citations

, , +12

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