Ioannis Theodorakis

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

Efthymia Kottika, Ayşegül Özsomer, Pernille Rydén et al. · Industrial Marketing Management · 2020 · 125 citations · Full text

Managerial Aspect, Management, Business +9

The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising

Ioannis Theodorakis, Grigorios Painesis · Journal of Advertising · 2018 · 44 citations

Consumer Study, Social Psychology, Consumer Research +19

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Pavlos A. Vlachos, Christos Koritos, Areti Krepapa et al. · Corporate Reputation Review · 2016 · 34 citations

Advertising, Behavioral Decision Making, Management +10

Market-driving strategy and personnel attributes: Top management versus middle management

Vlasis Stathakopoulos, Konstantinos G. Kottikas, Ioannis Theodorakis et al. · Journal of Business Research · 2018 · 33 citations

Managerial Aspect, Corporate Strategy, Management +10

Visual and verbal rhetoric in advertising

Vlasis Stathakopoulos, Ioannis Theodorakis, Eleni Mastoridou · International Journal of Advertising · 2008 · 30 citations

Consumer Research, Verbal Rhetoric, Rhetorical Figure +21