Concepedia
Statistics
Publications
10
Citations
254
H-Index
Active since
2006
Affiliations
Victoria University of Wellington(Current)
Griffith University
Kate Daellenbach is an author at Victoria University of Wellington specializing in management, marketing, and arts.
Top concepts
ManagementArtsMarketingBusinessSponsorshipArts MarketingDigital MarketingCommunity EngagementSociologyArts Policy
Publications per year
2006–2018
Just How Prepared Are You? An Application of Marketing Segmentation and Theory of Planned Behavior for Disaster Preparation
Kate Daellenbach, Joy Parkinson, Jayne Krisjanous · Journal of Nonprofit & Public Sector Marketing · 2018 · 58 citations
Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives
Kate Daellenbach, John Davies, Nicholas J. Ashill · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 53 citations
Arts Policy, Philanthropy, Community Engagement +15
Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships
Suzan Burton, Alena Soboleva, Kate Daellenbach et al. · Journal of Brand Management · 2017 · 30 citations
Viral Marketing, Social Media, Digital Marketing +8
On Carrot Cake and Marketing Education: A Perspective on Balancing Skills for Employability
Kate Daellenbach · Australasian Marketing Journal (AMJ) · 2018 · 24 citations
Marketing Analytics, Balancing Skills, Work-integrated Learning +20
Understanding the decision‐making processes for arts sponsorship
Kate Daellenbach · International Journal of Nonprofit and Voluntary Sector Marketing · 2012 · 18 citations
Art Management, Arts Management, Visual Arts +21
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