Concepedia

Alena Soboleva

AS

Statistics

Publications

4

Citations

334

H-Index

4

Active since

2011

Affiliations

Western Sydney University(Current)

Alena Soboleva is an author at Western Sydney University specializing in communication, arts, and management.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationDigital MarketingSocial ComputingInteractive MarketingJournalismMedia Marketing

Publications per year

2011–2017

4

Publications

4

Interactive or reactive? Marketing with Twitter

Suzan Burton, Alena Soboleva · Journal of Consumer Marketing · 2011 · 206 citations

Social Medium Monitoring, Digital Marketing, Online Communication +27

‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter

Alena Soboleva, Suzan Burton, Girijasankar Mallik et al. · Journal of Marketing Management · 2017 · 51 citations

Brand Messages, Social Medium Monitoring, Digital Marketing +21

Competing Voices: Marketing and Counter-Marketing Alcohol on Twitter

Suzan Burton, Ann Dadich, Alena Soboleva · Journal of Nonprofit & Public Sector Marketing · 2013 · 47 citations

Social Medium Monitoring, Digital Marketing, Online Communication +18

Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships

Suzan Burton, Alena Soboleva, Kate Daellenbach et al. · Journal of Brand Management · 2017 · 30 citations

Viral Marketing, Social Media, Digital Marketing +8

Rows per page

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