Concepedia

Audrey Guskey

AG

4

Publications

366

Citations

4

H-Index

1995

Active since

Affiliations

Duquesne University(Current)

Audrey Guskey is an author at Duquesne University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBehavioral ScienceBrandingEconomicsAdvertisingBrand EquityPublic Health

Publications per year

1995–1999

4

Publications

4

Everyday Market Helping Behavior

Linda L. Price, Lawrence Feick, Audrey Guskey · Journal of Public Policy & Marketing · 1995 · 207 citations

Consumer Motivation, Consumer Study, Consumer Research +18

The Relationship between Alumni and University: Toward a Theory of Discretionary Collaborative Behavior

Robert Heckman, Audrey Guskey · The Journal of Marketing Theory and Practice · 1998 · 84 citations

Customer Satisfaction, Behavioral Decision Making, Long Term Relationship +17

Comprehensive brand presentation: ensuring consistent brand image

A. P. Haynes, Conway L. Lackman, Audrey Guskey · Journal of Product & Brand Management · 1999 · 39 citations

Total Quality Management, Business Firm, Brand Strategy +17

Sources of Customer Satisfaction and Dissatisfaction with Information Technology Help Desks

Robert Heckman, Audrey Guskey · Journal of Market-Focused Management · 1998 · 36 citations

Rows per page

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