Keith Walley

Coopetition: An Introduction to the Subject and an Agenda for Research

Keith Walley · International Studies of Management and Organization · 2007 · 434 citations

The importance of brand in the industrial purchase decision: a case study of the UK tractor market

Keith Walley, Paul Custance, Sam Taylor et al. · Journal of Business and Industrial Marketing · 2007 · 101 citations

Consumer Uncertainty, Industrial Purchase Decision, Brand Strategy +20

Quality assurance and the consumer

Keith Walley, Stephen Parsons, Maggie Bland · British Food Journal · 1999 · 73 citations

Customer Satisfaction, Quality Assurance, Consumer Decision Making +13

The key dimensions of luxury from a UK consumers’ perspective

Keith Walley, Paul Custance, Paul Copley et al. · Marketing Intelligence & Planning · 2013 · 57 citations

Luxury, Consumer Research, Brand Strategy +21

Entrepreneurship education in China

Tiantian Liu, Keith Walley, Geoff Pugh et al. · Journal of Entrepreneurship in Emerging Economies · 2020 · 44 citations

East Asian Studies, Education, International Entrepreneurship +17