Concepedia

Sam Taylor

ST

1

Publications

101

Citations

1

H-Index

2007

Active since

Affiliations

Harper Adams University(Current)

Sam Taylor is an author at Harper Adams University specializing in brand management, brand loyalty, and brand equity.

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Publications per year

2007–2007

1

Publications

1

The importance of brand in the industrial purchase decision: a case study of the UK tractor market

Keith Walley, Paul Custance, Sam Taylor et al. · Journal of Business and Industrial Marketing · 2007 · 101 citations

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