Concepedia

Paul Custance

PC

8

Publications

318

Citations

8

H-Index

1979

Active since

Affiliations

Harper Adams University(Current)

University of Hull

Paul Custance is an author at Harper Adams University specializing in management, business, and consumer research.

Top concepts

ManagementBusinessMarketingConsumer ResearchEconomicsBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

1979–2014

8

Publications

8

The importance of brand in the industrial purchase decision: a case study of the UK tractor market

Keith Walley, Paul Custance, Sam Taylor et al. · Journal of Business and Industrial Marketing · 2007 · 101 citations

Consumer Uncertainty, Industrial Purchase Decision, Brand Strategy +20

The key dimensions of luxury from a UK consumers’ perspective

Keith Walley, Paul Custance, Paul Copley et al. · Marketing Intelligence & Planning · 2013 · 57 citations

Luxury, Consumer Research, Brand Strategy +21

Inflation and Farm Tractor Replacement in the U.S.: A Simulation Model

John M. Bates, A. J. Rayner, Paul Custance · American Journal of Agricultural Economics · 1979 · 36 citations

Simulation Model, Economics, Farm Tractor Replacement +9

UK consumer attitudes concerning environmental issues impacting the agrifood industry

Keith Walley, Paul Custance, Stephen Parsons · Business Strategy and the Environment · 2000 · 33 citations

Crisis brand management in emerging markets

Paul Custance, Keith Walley, Dongni Jiang · Marketing Intelligence & Planning · 2012 · 29 citations

Culture, Advertising, Brand Equity +14

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