Dongni Jiang is an author at Harper Adams University specializing in consumer research, management, and culture.
Top concepts
CultureBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand ManagementConsumer Culture
Publications per year
2012–2012
1
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Crisis brand management in emerging markets
Paul Custance, Keith Walley, Dongni Jiang · Marketing Intelligence & Planning · 2012 · 29 citations
Culture, Advertising, Brand Equity +14
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