Concepedia

Rajendra Nargundkar

RN

8

Publications

317

Citations

8

H-Index

1993

Active since

Affiliations

Indian Institute of Management Indore(Current)

University of Central Florida

University of Southern Indiana

Vignana Jyothi Institute of Management

Rajendra Nargundkar is an author at Indian Institute of Management Indore specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingStrategic ManagementStrategyEconomicsEducationBrand EquityBrand StrategyBrand Awareness

Publications per year

1993–2020

8

Publications

8

RESOURCE ALLOCATION AS AN OUTCROPPING OF STRATEGIC CONSISTENCY: PERFORMANCE IMPLICATIONS.

Jeffrey S. Harrison, Ernest H. Hall, Rajendra Nargundkar · Academy of Management Journal · 1993 · 119 citations

Resource Constraint, Economics, Resource-based View +14

Market Orientation, Marketing Innovation as Performance Drivers

Gurvinder S. Shergill, Rajendra Nargundkar · Journal of Global Marketing · 2005 · 72 citations

Impact of software as a service (SaaS) on software acquisition process

Srinivasa Raghavan R., Jayasimha K.R., Rajendra Nargundkar · Journal of Business and Industrial Marketing · 2020 · 36 citations

Software Maintenance, Business Intelligence, Software Engineering +26

A conceptual model of brand‐building for B‐schools: an Indian perspective

P. Shahaida, H. Rajashekar, Rajendra Nargundkar · International Journal of Commerce and Management · 2009 · 25 citations

B‐school Brand, Brand Strategy, Conceptual Model +16

An analysis of intensive mode pedagogy in management education in India

Sita Mishra, Rajendra Nargundkar · International Journal of Educational Management · 2015 · 20 citations

Intensive Modes, Work-integrated Learning, Education +18

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