Concepedia

H. Rajashekar

HR

1

Publications

25

Citations

1

H-Index

2009

Active since

Affiliations

University of Mysore(Current)

H. Rajashekar is an author at University of Mysore specializing in marketing strategy, brand equity, and brand management.

Top concepts

Publications per year

2009–2009

1

Publications

1

A conceptual model of brand‐building for B‐schools: an Indian perspective

P. Shahaida, H. Rajashekar, Rajendra Nargundkar · International Journal of Commerce and Management · 2009 · 25 citations

, , +16

Rows per page

1–1 of 1