Concepedia

P. Shahaida

PS

1

Publications

25

Citations

1

H-Index

2009

Active since

Affiliations

University of Mysore(Current)

P. Shahaida is an author at University of Mysore specializing in brand equity, brand strategy, and marketing strategy.

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Publications per year

2009–2009

1

Publications

1

A conceptual model of brand‐building for B‐schools: an Indian perspective

P. Shahaida, H. Rajashekar, Rajendra Nargundkar · International Journal of Commerce and Management · 2009 · 25 citations

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