Concepedia

Ruskin M. Morgan

RM

Statistics

Publications

5

Citations

794

H-Index

5

Active since

1997

Affiliations

Huron (France)(Current)

Ruskin M. Morgan is an author at Huron (France) specializing in management, new product development, and innovation management.

Publications per year

1997–2005

5

Publications

5

Pulling the Plug to Stop the New Product Drain

William Boulding, Ruskin M. Morgan, Richard Staelin · Journal of Marketing Research · 1997 · 237 citations

, , +5

Keeping Up With the Joneses: Analyzing the Effect of Income Inequality on Consumer Borrowing

Markus Christen, Ruskin M. Morgan · Quantitative Marketing and Economics · 2005 · 220 citations

, , +14

Efficient versus Responsive Supply Chain Choice: An Empirical Examination of Influential Factors

Taylor Randall, Ruskin M. Morgan, Alysse R. Morton · Journal of Product Innovation Management · 2003 · 123 citations

, , +13

Pulling the Plug to Stop the New Product Drain

William Boulding, Ruskin M. Morgan, Richard Staelin · Journal of Marketing Research · 1997 · 118 citations

, , +5

Quality and Time-to-Market Trade-offs when There Are Multiple Product Generations

Leslie Olin Morgan, Ruskin M. Morgan, William L. Moore · Manufacturing & Service Operations Management · 2001 · 96 citations

, , +16

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