Concepedia
Statistics
Publications
1
Citations
42
H-Index
Active since
1992
Diane K. Smith is an author specializing in global strategy, marketing strategy, and business.
Top concepts
BusinessMarketingManagementAdvertisingGlobalizationGlobal StrategyMarketing StrategyStrategic ManagementInternational BusinessInternational Marketing
Publications per year
1992–1992
Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business
Peter Gordon, Diane K. Smith · Marketing Education Review · 1992 · 42 citations
Marketing, International Management, International Advertising +14
1–1 of 1