Concepedia

Peter Gordon

PG

Statistics

Publications

9

Citations

223

H-Index

9

Active since

1978

Affiliations

Southeast Missouri State University(Current)

Peter Gordon is an author at Southeast Missouri State University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementGlobalizationConsumer ResearchMarketing StrategyInternational BusinessEconomicsEducationAdvertising

Publications per year

1978–2024

9

Publications

9

Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business

Peter Gordon, Diane K. Smith · Marketing Education Review · 1992 · 42 citations

Marketing, International Management, International Advertising +14

Cosmic kidney disease: an integrated pan-omic, physiological and morphological study into spaceflight-induced renal dysfunction

Keith Siew, Kevin Nestler, Charlotte Nelson et al. · Nature Communications · 2024 · 38 citations · Full text

Curriculum Change in the Nineteenth and Twentieth Centuries

L Perry, Peter Gordon, Denis Lawton · British Journal of Educational Studies · 1979 · 36 citations

Curriculum Inquiry, Curriculum Experience, Education +5

Rating of Marketing Publications: Impact of Accreditation and Publication History

Kenneth A. Heischmidt, Peter Gordon · Journal of Education for Business · 1993 · 34 citations

Customer Satisfaction, Various Publications, Management +12

Product and pricing courses are underrepresented in undergraduate marketing curricula

Bert J. Kellerman, Peter Gordon, Firooz Hekmat · Journal of Product & Brand Management · 1995 · 20 citations

Place Marketing, Advertising, Target Needs +15

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