Concepedia

Firooz Hekmat

FH

Statistics

Publications

4

Citations

55

H-Index

4

Active since

1989

Affiliations

Southeast Missouri State University(Current)

Firooz Hekmat is an author at Southeast Missouri State University specializing in consumer research, business, and health services research.

Top concepts

Publications per year

1989–1995

4

Publications

4

Product and pricing courses are underrepresented in undergraduate marketing curricula

Bert J. Kellerman, Peter Gordon, Firooz Hekmat · Journal of Product & Brand Management · 1995 · 20 citations

, , +15

A Survey of Customers and Non-Customers of Chiropractic Services

Firooz Hekmat, Kenneth A. Heischmidt · Health Marketing Quarterly · 1991 · 13 citations

, , +3

A Multivariate Analysis of Choice Criteria for Hospitals

Kenneth A. Heischmidt, Firooz Hekmat, Peter Gordon · Journal of Hospital Marketing · 1994 · 12 citations

, , +18

Personal Selling and Sales Management in the Marketing Curriculum: A Status Report

Bert J. Kellerman, Firooz Hekmat · Journal of Personal Selling and Sales Management · 1989 · 10 citations

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