Concepedia

Bert J. Kellerman

BJ

Statistics

Publications

2

Citations

30

H-Index

2

Active since

1989

Affiliations

Southeast Missouri State University(Current)

Bert J. Kellerman is an author at Southeast Missouri State University specializing in business, advertising, and marketing strategy.

Top concepts

Publications per year

1989–1995

2

Publications

2

Product and pricing courses are underrepresented in undergraduate marketing curricula

Bert J. Kellerman, Peter Gordon, Firooz Hekmat · Journal of Product & Brand Management · 1995 · 20 citations

, , +15

Personal Selling and Sales Management in the Marketing Curriculum: A Status Report

Bert J. Kellerman, Firooz Hekmat · Journal of Personal Selling and Sales Management · 1989 · 10 citations

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