Concepedia

Gillian Oakenfull

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Statistics

Publications

8

Citations

282

H-Index

8

Active since

2000

Affiliations

Miami University(Current)

Gillian Oakenfull is an author at Miami University specializing in marketing, marketing management, and business.

Publications per year

2000–2022

8

Publications

8

Gay Consumers and Brand Usage: The Gender‐Flexing Role of Gay Identity

Gillian Oakenfull · Psychology and Marketing · 2012 · 74 citations

Business, Marketing, Marketing Management +12

What Matters: Factors Influencing Gay Consumers’ Evaluations of “Gay-Friendly” Corporate Activities

Gillian Oakenfull · Journal of Public Policy & Marketing · 2012 · 66 citations

Business, Marketing, Marketing Management +13

The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians

Gillian Oakenfull, Timothy B. Greenlee · Journal of Business Research · 2003 · 54 citations

Social Sciences, Communication, Sexuality Studies +12

Measuring Brand Meaning

Gillian Oakenfull, Edward Blair, Betsy D. Gelb et al. · Journal of Advertising Research · 2000 · 23 citations

Business, Marketing, Marketing Management +12

International Product Positioning

Jaishankar Ganesh, Gillian Oakenfull · Journal of Global Marketing · 2000 · 21 citations · Full text

Business, Marketing, Marketing Management +15

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