Concepedia
Statistics
Publications
7
Citations
374
H-Index
Active since
1998
Affiliations
Miami University(Current)
University of Rhode Island
Timothy B. Greenlee is an author at Miami University specializing in advertising, marketing, and social sciences.
Publications per year
1998–2008
Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream
Gillian K. Oakenfull, Timothy B. Greenlee · Psychology and Marketing · 2005 · 116 citations
Social Sciences, Communication, Marketing +13
Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
Gillian K. Oakenfull, Michael McCarthy, Timothy B. Greenlee · Journal of Advertising Research · 2008 · 101 citations
Social Sciences, Communication, Marketing +14
The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians
Gillian Oakenfull, Timothy B. Greenlee · Journal of Business Research · 2003 · 54 citations
Social Sciences, Communication, Sexuality Studies +12
A Means to an End: Slim Hopes and Cigarette Advertising
Thomas C. Boyd, Carol J. Boyd, Timothy B. Greenlee · Health Promotion Practice · 2003 · 30 citations
Public Health, Health Behavior, Health Promotion +17
THE STOCK PRICE REACTION TO SUPPLY CHAIN MANAGEMENT ADVERTISEMENTS AND COMPANY VALUE
Greg Filbeck, Raymond F. Gorman, Timothy B. Greenlee et al. · Journal of Business Logistics · 2005 · 29 citations
Management, Marketing, Supply Chain Management +8
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