Journal of Business Logistics · 2005 · 29 citations · 0 references
ManagementMarketingSupply Chain ManagementCorporate FinanceStrategic MarketingSupply Chain StrategyValue AnalysisValue Chain ManagementCapital Market ReactionsPublication DateStock Price Reaction Analysis
The research examines the stock price reaction to the announcement of the adoption of supply chain management-enhancing tools and technologies to determine whether there is a significant response from the capital markets. The results show that the adoption of supply chain management-enhancement tools appears to be value creating. The strength of the stock price reaction is positively related to the degree of certainty regarding the publication date of the publication.