Concepedia

Gillian K. Oakenfull

GK

Statistics

Publications

3

Citations

249

H-Index

3

Active since

2005

Affiliations

Miami University(Current)

Gillian K. Oakenfull is an author at Miami University specializing in marketing, advertising psychology, and advertising.

Publications per year

2005–2009

3

Publications

3

Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream

Gillian K. Oakenfull, Timothy B. Greenlee · Psychology and Marketing · 2005 · 116 citations

, , +13

Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media

Gillian K. Oakenfull, Michael McCarthy, Timothy B. Greenlee · Journal of Advertising Research · 2008 · 101 citations

, , +14

Examining the relationship between brand usage and brand knowledge structures

Gillian K. Oakenfull, Michael McCarthy · Journal of Brand Management · 2009 · 32 citations

, , +14

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