Concepedia

Chol Lee

CL

Statistics

Publications

9

Citations

1.5K

H-Index

9

Active since

1990

Affiliations

Hongik University(Current)

The University of Texas at Austin

Tokyo Metropolitan University

University of Hawaiʻi at Mānoa

Chol Lee is an author at Hongik University specializing in business, cross-cultural consumer behavior, and marketing.

Publications per year

1990–2002

9

Publications

9

Cross-Cultural Examination of the Fishbein Behavioral Intentions Model

Chol Lee, Robert T. Green · Journal of International Business Studies · 1991 · 547 citations

Public Health, Behavioral Sciences, Psychology +4

Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

Dana L. Alden, Wayne D. Hoyer, Chol Lee · Journal of Marketing · 1993 · 276 citations

Business, Communication, Marketing +16

The Characteristics and Performance of Korean Joint Ventures in LDCS

Chol Lee, Paul W. Beamish · Journal of International Business Studies · 1995 · 223 citations

Management, International Business, International Management +6

Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

Dana L. Alden, Wayne D. Hoyer, Chol Lee · Journal of Marketing · 1993 · 134 citations

Business, Communication, Marketing +16

Comparing covariance structure models: A general methodology

Roland T. Rust, Chol Lee, Ernest Valente · International Journal of Research in Marketing · 1995 · 104 citations

Social Sciences, Biostatistics, Measurement Invariance +13

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