Statistics
Publications
6
Citations
1.2K
H-Index
6
Active since
2002
Dwayne Ball is an author at University of Nebraska–Lincoln specializing in business, marketing, and customer relationship management.
Publications per year
2002–2009
6
6
Service personalization and loyalty
Dwayne Ball, Pedro S. Coelho, Manuel José Vilares · Journal of Services Marketing · 2006 · 335 citations
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