Elena Cedrola

Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance

Nebojsa S. Davcik, Silvio Cardinali, Piyush Sharma et al. · Journal of Business Research · 2020 · 88 citations · Full text

International Management, International Business Strategy, International Business +12

Cross Cultural & Strategic Management

Elena Cedrola · 2018 · 32 citations

International Management, Cross-cultural Communication, Cross Cultural +10

Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change

Marta Giovannetti, Arun Sharma, Silvio Cardinali et al. · Industrial Marketing Management · 2022 · 30 citations

Customer Experience, Customer Satisfaction, Organizational Communication +12

Loyalty marketing and loyalty cards: a study of the Italian market

Elena Cedrola, Sabrina Memmo · International Journal of Retail & Distribution Management · 2010 · 26 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +17

Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands

Alberta Bernardi, Chiara Luisa Cantù, Elena Cedrola · Journal of Global Fashion Marketing · 2022 · 26 citations

Engineering, Cultural Heritage, Fashion Industry +27