Marta Giovannetti

Measuring B2B social selling: Key activities, antecedents and performance outcomes

Harri Terho, Marta Giovannetti, Silvio Cardinali · Industrial Marketing Management · 2022 · 49 citations · Full text

Sales technology and salespeople’s ambidexterity: an ecosystem approach

Marta Giovannetti, Silvio Cardinali, Piyush Sharma · Journal of Business and Industrial Marketing · 2020 · 35 citations · Full text

Sales Technology Infusion, Digital Marketing, Consumer Study +17

Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change

Marta Giovannetti, Arun Sharma, Silvio Cardinali et al. · Industrial Marketing Management · 2022 · 30 citations

Customer Experience, Customer Satisfaction, Organizational Communication +12

Digitalization processes in small professional service firms: drivers, barriers and emerging organisational tensions

Silvio Cardinali, Alessandro Pagano, Elisa Carloni et al. · Journal of Service Theory and Practice · 2022 · 23 citations · Full text

Customer Satisfaction, Digital Business, Service Innovation +16

The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences

Lala Hu, Mirko Olivieri, Marta Giovannetti et al. · Journal of Retailing and Consumer Services · 2025 · 20 citations · Full text