Concepedia
1
Publications
20
Citations
H-Index
2025
Active since
Affiliations
University of Macerata(Current)
Lala Hu is an author at University of Macerata.
Publications per year
2025–2025
The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences
Lala Hu, Mirko Olivieri, Marta Giovannetti et al. · Journal of Retailing and Consumer Services · 2025 · 20 citations · Full text
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