Concepedia

Narendra Sharma

NS

17

Publications

627

Citations

15

H-Index

2008

Active since

Affiliations

Indian Institute of Technology Kanpur(Current)

Rajiv Gandhi Institute of Petroleum Technology

Elizabeth City State University

Indian Institute of Management Calcutta

Narendra Sharma is an author at Indian Institute of Technology Kanpur specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionBrand EquityBrand AwarenessPurchase IntentionInteractive Marketing

Publications per year

2008–2024

17

Publications

17

Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

Kavita Srivastava, Narendra Sharma · Services Marketing Quarterly · 2013 · 172 citations

Marketing, Customer Satisfaction, Customer Experience +12

The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation

Ritu Mehta, Narendra Sharma, Sanjeev Swami · Journal of Marketing Management · 2012 · 89 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +24

Cognitive Load and Task Condition in Event- and Time-Based Prospective Memory: An Experimental Investigation

Azizuddin Khan, Narendra Sharma, Shikha Dixit · The Journal of Psychology · 2008 · 46 citations

A typology of Indian hypermarket shoppers based on shopping motivation

Ritu Mehta, Narendra Sharma, Sanjeev Swami · International Journal of Retail & Distribution Management · 2013 · 43 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +19

Extent of corporate governance disclosure by banks and finance companies listed on Nepal Stock Exchange

Narendra Sharma · Advances in Accounting · 2014 · 33 citations

Ownership Structure, Finance Companies, Business +7

Rows per page

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