Kavita Srivastava

Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

Kavita Srivastava, Narendra Sharma · Services Marketing Quarterly · 2013 · 172 citations

Marketing, Customer Satisfaction, Customer Experience +12

Human immunodeficiency virus type 1 NL4-3 replication in four T-cell lines: rate and efficiency of entry, a major determinant of permissiveness

Kavita Srivastava, Roberto Fernandez-Larsson, D M Zinkus et al. · Journal of Virology · 1991 · 64 citations · Full text

Viral Replication, Immunology, Human Immunodeficiency Virus +18

Relationship between perfectionism and domains of worry in a college student population: Considering the role of BIS/BAS motives

Edward C. Chang, Kathryn M. Zumberg, Lawrence J. Sanna et al. · Personality and Individual Differences · 2007 · 36 citations

Student Motivation, Personality Psychology, Behavioral Decision Making +11

Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

Kavita Srivastava, Narendra Sharma · Journal of Marketing Management · 2011 · 32 citations

Marketing, Customer Satisfaction, User Perception +15

Replication of patient isolates of human immunodeficiency virus type 1 in T cells: a spectrum of rates and efficiencies of entry.

Roberto Fernandez-Larsson, Kavita Srivastava, Shan Lu et al. · Proceedings of the National Academy of Sciences · 1992 · 32 citations · Full text

Viral Replication, Patient Isolates, Virus Entry +16