Concepedia

Ritu Mehta

RM

12

Publications

376

Citations

11

H-Index

2006

Active since

Affiliations

Indian Institute of Management Calcutta(Current)

Indian Institute of Technology Kanpur

Dayalbagh Educational Institute

Ritu Mehta is an author at Indian Institute of Management Calcutta specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionConsumer Decision MakingSocial SciencesBehavioral Decision MakingGender

Publications per year

2006–2021

12

Publications

12

The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation

Ritu Mehta, Narendra Sharma, Sanjeev Swami · Journal of Marketing Management · 2012 · 89 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +24

Consumer preferences for wine attributes in an emerging market

Ritu Mehta, Nivedita Bhanja · International Journal of Retail & Distribution Management · 2017 · 61 citations

Relative Importance Consumers, Customer Satisfaction, Culture +13

Consumer decision making styles in developed and developing markets: A cross-country comparison

Ritu Mehta, Gagan Dixit · Journal of Retailing and Consumer Services · 2016 · 44 citations

Economics, Consumer Decision Making, Consumer Culture +10

A typology of Indian hypermarket shoppers based on shopping motivation

Ritu Mehta, Narendra Sharma, Sanjeev Swami · International Journal of Retail & Distribution Management · 2013 · 43 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +19

Gender-based differences in consumer decision-making styles: implications for marketers

Ritu Mehta · DECISION · 2020 · 28 citations

Gendered Perception, Consumer Decision Making, Behavioral Decision Making +7

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