Concepedia

Nivedita Bhanja

NB

1

Publications

61

Citations

1

H-Index

2017

Active since

Affiliations

Indian Institute of Management Calcutta(Current)

Nivedita Bhanja is an author at Indian Institute of Management Calcutta specializing in customer satisfaction, culture, and brand strategy.

Top concepts

CultureBusinessMarketingManagementBrand StrategyConsumer ChoiceConsumer BehaviorConsumer ResearchCustomer Satisfaction

Publications per year

2017–2017

1

Publications

1

Consumer preferences for wine attributes in an emerging market

Ritu Mehta, Nivedita Bhanja · International Journal of Retail & Distribution Management · 2017 · 61 citations

Relative Importance Consumers, Customer Satisfaction, Culture +13

Rows per page

1–1 of 1