Concepedia

Isobel Doole

ID

Statistics

Publications

5

Citations

443

H-Index

5

Active since

1995

Affiliations

Sheffield Hallam University(Current)

University of Hull

Isobel Doole is an author at Sheffield Hallam University specializing in international marketing, management, and marketing.

Top concepts

MarketingManagementInternational MarketingBusinessGlobal MarketingMarketing StrategyGlobal StrategyInternational BusinessInternational ManagementCulture

Publications per year

1995–2007

5

Publications

5

International marketing strategy: analysis, development and implementation

Isobel Doole, Robin Lowe · Choice Reviews Online · 1995 · 218 citations

Marketing, International Management, International Business Strategy +15

An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs

Isobel Doole, Tony Grimes, Sean Demack · Marketing Intelligence & Planning · 2006 · 86 citations

International Marketing, Production Management, Export Capability +28

Exploring the Relationships Between Colour and International Branding: A Cross Cultural Comparison of the UK and Taiwan

Anthony Grimes, Isobel Doole · Journal of Marketing Management · 1998 · 66 citations

International Marketing, Consumer Research, Brand Strategy +20

Cross‐cultural Analysis of Wine Consumption Motivations

John Hall, Michael J. Shaw, Isobel Doole · International Journal of Wine Marketing · 1997 · 45 citations

Cultural Consumption, International Marketing, Consumer Study +18

Profiling the capabilities of SMEs to compete internationally

Anthony Grimes, Isobel Doole, Philip J. Kitchen · Journal of Small Business and Enterprise Development · 2007 · 28 citations

Business Intelligence, International Marketing, International Entrepreneurship +18

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