Concepedia
Statistics
Publications
3
Citations
135
H-Index
Active since
2006
Affiliations
Sheffield Hallam University(Current)
University of Hull
Tony Grimes is an author at Sheffield Hallam University specializing in management, marketing, and brand development.
Top concepts
MarketingManagementBrandingBusinessAdvertisingBrand StrategyBrand ManagementBrand DevelopmentMarketing InsightsArts
Publications per year
2006–2020
An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs
Isobel Doole, Tony Grimes, Sean Demack · Marketing Intelligence & Planning · 2006 · 86 citations
International Marketing, Production Management, Export Capability +28
Inhibition of Brand Integration amid Changing Agency Structures
Philip J. Kitchen, J. Graham Spickett‐Jones, Tony Grimes · Journal of Marketing Communications · 2007 · 33 citations
Digital Marketing, Consumer Research, Brand Strategy +18
The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships
Leah Gillooly, Dominic Medway, Gary Warnaby et al. · European Journal of Marketing · 2020 · 16 citations · Full text
Brand Strategy, Sports Sponsorship, Rights Sponsorships +24
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