Concepedia
Statistics
Publications
1
Citations
218
H-Index
Active since
1995
Robin Lowe is an author specializing in business, marketing strategy, and intercultural marketing.
Top concepts
BusinessMarketingManagementMarket EntryGlobalizationGlobal StrategyGlobal MarketingMarketing StrategyInternational BusinessIntercultural Marketing
Publications per year
1995–1995
International marketing strategy: analysis, development and implementation
Isobel Doole, Robin Lowe · Choice Reviews Online · 1995 · 218 citations
Marketing, International Management, International Business Strategy +15
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