Concepedia

Peggy Simcic Brønn

PS

19

Publications

1.6K

Citations

17

H-Index

1999

Active since

Affiliations

BI Norwegian Business School(Current)

Norwegian School of Economics

Florida International University

Norwegian University of Life Sciences

Peggy Simcic Brønn is an author at BI Norwegian Business School specializing in business, management, and organizational behavior.

Top concepts

BusinessManagementOrganizational BehaviorStrategic ManagementBusiness StrategyCorporate Social ResponsibilityTrustReputation ManagementOrganizational CommunicationCorporate Governance

Publications per year

1999–2018

19

Publications

19

Corporate social responsibility and cause-related marketing: an overview

Peggy Simcic Brønn, Albana Belliu Vrioni · International Journal of Advertising · 2001 · 618 citations

Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?

Peggy Simcic Brønn, Deborah Vidaver‐Cohen · Journal of Business Ethics · 2008 · 337 citations

Social Initiative, Management, Business +11

A reflective stakeholder approach: Co‐orientation as a basis for communication and learning

Peggy Simcic Brønn, Carl Brønn · Journal of Communication Management · 2003 · 107 citations

Organizations, Education, Multi-stakeholder Research +20

Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis

Deborah Vidaver‐Cohen, Peggy Simcic Brønn · Journal of Business Ethics · 2013 · 73 citations

Reputation Management, Stakeholder Support, Stakeholder Analysis +16

Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis

Peggy Simcic Brønn, Erik L. Olson · Public Relations Review · 1999 · 58 citations

Strategic Practice, Public Relations, Organizational Behavior +17

Rows per page

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