Concepedia

Burçak Ertimur

BE

Statistics

Publications

10

Citations

601

H-Index

10

Active since

2005

Affiliations

Fairleigh Dickinson University(Current)

University of California, Irvine

Chapman University

Burçak Ertimur is an author at Fairleigh Dickinson University specializing in social sciences, business, and culture.

Publications per year

2005–2021

10

Publications

10

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Burçak Ertimur, Gökçen Coskuner-Balli · Journal of Marketing · 2015 · 227 citations

Management, Marketing Management, Strategic Management +17

Opportunism in Co-Production: Implications for Value Co-Creation

Burçak Ertimur, Alladi Venkatesh · Australasian Marketing Journal (AMJ) · 2010 · 98 citations

Business, Marketing, Marketing Management +14

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Burçak Ertimur, Mary C. Gilly · Journal of Interactive Marketing · 2011 · 95 citations

Business, Marketing, Marketing Management +16

Legitimation of hybrid cultural products

Gökçen Coskuner-Balli, Burçak Ertimur · Marketing Theory · 2016 · 71 citations

Social Sciences, Anthropology, Cultural Studies +14

Adaptation and diffusion of renovations: The case of the paleo diet

Burçak Ertimur, Steven Chen · Journal of Business Research · 2019 · 29 citations

Social Sciences, Environmental Management, Paleoecology +5

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