Snezhanka Kazakova

The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal

Snezhanka Kazakova, Veroline Cauberghe, Liselot Hudders et al. · Journal of Advertising · 2016 · 59 citations

Social Sciences, Communication, Psychology +17

Impact of flow on recognition of and attitudes towards in-game brand placements

Iris Vermeir, Snezhanka Kazakova, Tina Tessitore et al. · International Journal of Advertising · 2014 · 38 citations

Business, Marketing, Marketing Management +10

Can't See the Forest for the Trees? The Effect of Media Multitasking on Cognitive Processing Style

Snezhanka Kazakova, Veroline Cauberghe, Mario Pandelaere et al. · Media Psychology · 2015 · 36 citations

Social Sciences, Communication, Psychology +17

Players' Expertise and Competition with Others Shape the Satisfaction of Competence Needs, Gaming Gratifications, and Contingent Self-Esteem in a Gaming Context

Snezhanka Kazakova, Veroline Cauberghe, Mario Pandelaere et al. · Cyberpsychology Behavior and Social Networking · 2013 · 25 citations

Social Sciences, Psychology, Social Psychology +14

Freedom makes you lose control

Emma Beuckels, Snezhanka Kazakova, Veroline Cauberghe et al. · European Journal of Marketing · 2019 · 14 citations

Social Sciences, Marketing, Psychology +15