Alper Özer

Coopetition as a Small Business Strategy: Implications for Performance

Michael H. Morris, Akın Koçak, Alper Özer · Journals @ Middle Tennessee State University (Middle Tennessee State University) · 2007 · 231 citations · Full text

The Effect of Mobile Service Quality Dimensions on Customer Satisfaction

Alper Özer, Mehpare Tokay Argan, Metin Argan · Procedia - Social and Behavioral Sciences · 2013 · 94 citations · Full text

Total Quality Management, Customer Satisfaction, Quality Of Life +18

Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale

Temi Abimbola, Alper Özer · Journal of Marketing Management · 2007 · 86 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Mehmet Özer, Alper Özer, Yüksel Ekinci et al. · Psychology and Marketing · 2022 · 54 citations

Consumer Research, Brand Strategy, Social Influence +22

Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism

Mehmet Özer, Alper Özer, Akın Koçak · Journal of Marketing Management · 2022 · 20 citations

Mediating Role, Different Strategies, Behavioral Decision Making +23