Concepedia

Mehmet Özer

MÖ

3

Publications

89

Citations

3

H-Index

2021

Active since

Affiliations

Ankara University(Current)

Mehmet Özer is an author at Ankara University specializing in consumer behavior, management, and marketing.

ORCID

Top concepts

Publications per year

2021–2022

3

Publications

3

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Mehmet Özer, Alper Özer, Yüksel Ekinci et al. · Psychology and Marketing · 2022 · 54 citations

, , +22

Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism

Mehmet Özer, Alper Özer, Akın Koçak · Journal of Marketing Management · 2022 · 20 citations

, , +23

Identification and emotional attachment in higher education: antecedents and consequences

Mehmet Özer, Alper Özer, Akın Koçak · Journal of Marketing for HIGHER EDUCATION · 2021 · 15 citations

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