Concepedia

Akın Koçak

AK

6

Publications

353

Citations

6

H-Index

2005

Active since

Affiliations

Ankara University(Current)

Akın Koçak is an author at Ankara University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCultureBusiness StrategyConsumer BehaviorConsumer ResearchStrategic ManagementBrandingStrategy

Publications per year

2005–2022

6

Publications

6

Coopetition as a Small Business Strategy: Implications for Performance

Michael H. Morris, Akın Koçak, Alper Özer · Journals @ Middle Tennessee State University (Middle Tennessee State University) · 2007 · 231 citations · Full text

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Mehmet Özer, Alper Özer, Yüksel Ekinci et al. · Psychology and Marketing · 2022 · 54 citations

Consumer Research, Brand Strategy, Social Influence +22

Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism

Mehmet Özer, Alper Özer, Akın Koçak · Journal of Marketing Management · 2022 · 20 citations

Mediating Role, Different Strategies, Behavioral Decision Making +23

Determinants of market orientation in accounting firms

Alper Özer, Akın Koçak, Orhan Çelik · Marketing Intelligence & Planning · 2006 · 19 citations

Customer Satisfaction, Market Orientation, Professional Services +14

Identification and emotional attachment in higher education: antecedents and consequences

Mehmet Özer, Alper Özer, Akın Koçak · Journal of Marketing for HIGHER EDUCATION · 2021 · 15 citations

Rows per page

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