Concepedia

Kathryn A. LaTour

KA

Statistics

Publications

18

Citations

849

H-Index

15

Active since

2008

Affiliations

Cornell University(Current)

University of Nevada, Las Vegas

University of Washington Tacoma

Western University

Northwestern University

Kathryn A. LaTour is an author at Cornell University specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorSocial SciencesCustomer SatisfactionInteractive MarketingBusinessAdvertisingCognitive Science

Publications per year

2008–2023

18

Publications

18

Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy

Ashlee Humphreys, Kathryn A. LaTour · Journal of Consumer Research · 2013 · 172 citations · Full text

Consumer Study, Cultural Representations, Consumer Research +24

Blackjack in the Kitchen: Understanding Online versus Casino Gambling

June Cotte, Kathryn A. LaTour · Journal of Consumer Research · 2008 · 145 citations · Full text

How Strong is the Pull of the Past?

Altaf Merchant, Kathryn A. LaTour, John B. Ford et al. · Journal of Advertising Research · 2013 · 83 citations · Full text

Consumer Study, External Generalizability, Consumer Research +18

Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience

Kathryn A. LaTour, Michael S. LaTour · Journal of Consumer Research · 2010 · 55 citations

Positive Mood and Susceptibility to False Advertising

Kathryn A. LaTour, Michael S. LaTour · Journal of Advertising · 2009 · 51 citations

Behavioral Decision Making, Consumer Study, Targeted Advertising +16

1–5 of 18