Concepedia

Kathryn A. LaTour

KA

Statistics

Publications

20

Citations

905

H-Index

15

Active since

2008

Affiliations

Cornell University(Current)

University of Nevada, Las Vegas

University of British Columbia

SC Johnson (United States)

University of Washington Tacoma

Kathryn A. LaTour is an author at Cornell University specializing in consumer behavior, marketing, and business.

Publications per year

2008–2023

20

Publications

20

Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy

Ashlee Humphreys, Kathryn A. LaTour · Journal of Consumer Research · 2013 · 175 citations · Full text

Social Sciences, Communication, Marketing +17

Blackjack in the Kitchen: Understanding Online versus Casino Gambling

June Cotte, Kathryn A. LaTour · Journal of Consumer Research · 2008 · 147 citations · Full text

Social Sciences, Behavioral Sciences, Social Psychology +7

How Strong is the Pull of the Past?

Altaf Merchant, Kathryn A. LaTour, John B. Ford et al. · Journal of Advertising Research · 2013 · 89 citations · Full text

Business, Marketing, Psychology +12

Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience

Kathryn A. LaTour, Michael S. LaTour · Journal of Consumer Research · 2010 · 58 citations

Business, Marketing, Psychology +15

Positive Mood and Susceptibility to False Advertising

Kathryn A. LaTour, Michael S. LaTour · Journal of Advertising · 2009 · 52 citations

Business, Marketing, Psychology +17

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