Concepedia

Bodil Sandén

BS

Statistics

Publications

3

Citations

588

H-Index

3

Active since

2004

Affiliations

Karlstad University(Current)

Bodil Sandén is an author at Karlstad University specializing in brand development, customer satisfaction, and marketing strategy.

Top concepts

Publications per year

2004–2007

3

Publications

3

New service development: learning from and with customers

Jonas Matthing, Bodil Sandén, Bo Edvardsson · International Journal of Service Industry Management · 2004 · 528 citations

, , +21

The role of service guarantees in service development

Sara Björlin Lidén, Bodil Sandén · Service Industries Journal · 2004 · 36 citations

The Customer's Role in New Service Development

Bodil Sandén · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2007 · 24 citations · Full text

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