Ivan Veas-González

Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

Darinka González-Viralta, Ivan Veas-González, Francisco Egaña et al. · Heliyon · 2023 · 61 citations · Full text

Business, Environmental Management, Marketing +8

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador

Nelson Carrión-Bósquez, Ivan Veas-González, Franklin Naranjo-Armijo et al. · Foods · 2024 · 37 citations · Full text

Business, Marketing, Marketing Management +17

The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors

Nelson Carrión-Bósquez, Oscar Ortiz-Regalado, Ivan Veas-González et al. · Spanish Journal of Marketing - ESIC · 2024 · 29 citations · Full text

Natural Resources, Marketing, Marketing Management +16

Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness

Manuel Escobar‐Farfán, Elizabeth Emperatriz García-Salirrosas, Mauricio Guerra-Velásquez et al. · Nutrients · 2025 · 22 citations · Full text

Public Health, Health Behavior, Nutrition +17

Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country

Elizabeth Emperatriz García-Salirrosas, Manuel Escobar‐Farfán, Ivan Veas-González et al. · Foods · 2024 · 20 citations · Full text

Business, Marketing, Marketing Management +17