Concepedia
Statistics
Publications
2
Citations
89
H-Index
Active since
2021
Affiliations
Austral University of Chile(Current)
Universidad Católica del Norte
Francisco Egaña is an author at Austral University of Chile specializing in management, marketing, and consumer behavior.
Top concepts
MarketingManagementArtsBusinessJournalismGreenwashingSocial MediaCommunicationGreen MarketingMedia Marketing
Publications per year
2021–2023
Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay
Darinka González-Viralta, Ivan Veas-González, Francisco Egaña et al. · Heliyon · 2023 · 53 citations · Full text
Customer Satisfaction, Green Marketing, Greenwashing +15
The Use of Digital Social Networks and Engagement in Chilean Wine Industry
Francisco Egaña, Claudia Pezoa-Fuentes, Lisandro Roco · Journal of theoretical and applied electronic commerce research · 2021 · 36 citations · Full text
Digital Society, Social Medium Monitoring, Digital Marketing +32
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