Concepedia

Claudia Pezoa-Fuentes

CP

Statistics

Publications

3

Citations

102

H-Index

3

Active since

2021

Affiliations

Universidad Católica del Norte(Current)

Austral University of Chile

Claudia Pezoa-Fuentes is an author at Universidad Católica del Norte specializing in marketing, management, and communication.

Top concepts

MarketingManagementSocial MediaCommunicationSocial ComputingConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingArts

Publications per year

2021–2023

3

Publications

3

Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

Darinka González-Viralta, Ivan Veas-González, Francisco Egaña et al. · Heliyon · 2023 · 53 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +15

The Use of Digital Social Networks and Engagement in Chilean Wine Industry

Francisco Egaña, Claudia Pezoa-Fuentes, Lisandro Roco · Journal of theoretical and applied electronic commerce research · 2021 · 36 citations · Full text

Digital Society, Social Medium Monitoring, Digital Marketing +32

Engagement on Twitter, a Closer Look from the Consumer Electronics Industry

Danilo García-Rivera, Sebastián Matamoros-Rojas, Claudia Pezoa-Fuentes et al. · Journal of theoretical and applied electronic commerce research · 2022 · 13 citations · Full text

Customer Satisfaction, Engineering, Social Medium Monitoring +16

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